Introduction
With the arrival of 2025, the cooperation between brands and TikTok Talent is also about to usher in new opportunities and challenges. On this dynamic social platform, TikTok Talent, with its unique creativity and strong influence, has become an important partner for brand marketing. For any cross-border e-commerce seller who wants to make some progress in brand building, the cooperation with TikTok Talent has become one of the most important contents, and this is also one of the most concerned contents of our POD clothing sellers, because in the current cross-border market, if you want to take root and survive, the construction of the brand is essential. For many novice POD clothing sellers, what should they do when they have never cooperated with TikTok talent? Especially during the New Year period, are there any specific marketing strategies and programs? Next, this article explores how brands can partner with TikTok Talent during the New Year to create great marketing outcomes through creative content and interactive strategies.
TikTok's unique charm
First of all, let's know that TikTok talent is an important partner for brand marketing because they have several unique advantages:
- High interaction: TikTok platform is highly interactive, and talents can establish a close connection with users through comments, likes, sharing and other ways.
- Unlimited creativity: Dawei people are good at creating creative content through short videos, live broadcasts and other forms to attract users' attention.
- Emotional resonance: Master can skillfully integrate emotional elements in content creation, and establish a deep emotional connection with the audience.
- Fan engagement: Fans of talent usually have high loyalty, and have a high degree of trust in the recommendation and content of talent.
The particularity of New Year marketing and brand demand
As one of the most important festivals in the world, the New Year's marketing needs are not only the promotion of products, but more importantly, the connection with consumers through emotional resonance. During festivals, consumers tend to be in a more relaxed and celebratory state of mind, and they are more inclined to participate in fun and emotionally connected brand activities. For this reason, brands need to highlight creativity, emotional resonance and entertainment in their New Year marketing, which is exactly what TikTok's talent excels in.
Creative content: Break tradition, welcome innovation
1. Shaping of festival atmosphere
Marketing activities for the New Year must be festive. TikTok fans can create content with a New Year atmosphere through short videos, live streaming and other forms. For example, talent can quickly stimulate users' emotions and make them have a strong desire to participate through elements such as creative camera language, holiday decorations, and situational music. Brands can work with talent to create festive content, such as welcoming the countdown to the New Year and sharing personal “ New Year's resolution ” Or “ New Year's Wish list ” And so on, to inspire the audience to resonate.
2. Personalized and customized presentation
In the New Year's marketing activities, personalization and customization become an important trend. By partnering with talent, brands can launch exclusive festival-specific products or customized services to further enhance the appeal of the event. By showing these personalized products and sharing their use experience, the talent can convey the brand's values and unique charm, and help the brand build an emotional bond with consumers. This emotional resonance through creative content can give brands more exposure and attention during the New Year.
3. Creation of entertainment content
In New Year marketing, entertainment is a key to attract the audience. TikTok talent is good at driving the audience's sense of participation and interaction through humor, humor, challenges, dance and other forms. Brands can work with talent to create fun challenges or interactive activities related to the New Year, such as “ New Year blessing big challenge” Or “ New Year dress show ” Through the talent guide audience participation, enhance the interaction and communication of activities.
Interactive strategy: Enhance the sense of participation and interactive experience
1. Interaction with users
TikTok's social interactivity is what makes it unique. In the New Year marketing campaign, brands can enhance their connection with users by partnering with TikTok Talent and leveraging the platform's interactive features such as comments, likes, sharing, live interaction, etc. Through expert guidance, brands can encourage users to participate in the comments section, share their New Year stories or New Year's resolutions, and even organize some online activities or sweepstakes to increase the sense of engagement and enhance the brand's interaction.
2. Live delivery
During the New Year, consumers' desire to buy is often strong, and TikTok talent can directly drive sales in a very short time by livestream bringing goods. Brands can cooperate with experts to plan a live event with a festive atmosphere, in the process of live broadcasting, by displaying selected products for the New Year, offering limited time discounts or benefits to attract consumers' interest in buying. At the same time, through the real-time interaction between the talent and the fans, an immersive shopping experience is created, so that consumers feel a closer emotional connection with the brand.
3. Community Operation and fan engagement
TikTok talent fans are usually very sticky, and they have a high degree of trust in the recommendations and content of the talent. Brands can create exclusive communities with talent, and hold regular interactive activities to stimulate the enthusiasm of fans. This kind of community interaction not only helps to increase the brand's visibility, but also allows fans to feel the brand's personality and values during the process of participating in the campaign, strengthening their brand loyalty.
Strengthen brand culture and value transmission
As a global festival, the New Year has a unique cultural symbolic significance, and brands cooperate with TikTok Talent at this moment, in addition to promoting products, but also to better convey brand culture and core values. In this process, the personal charm of TikTok's talent and the cultural background of its fan base have become a bridge for the spread of brand culture.
Brands can use talent to tell the story behind the brand through video and live broadcast, and convey the brand's social responsibility, concept or innovative spirit. For example, experts can promote the brand's social image and user identity by saying that the brand supports public welfare activities during the New Year. This can not only enhance the reputation of the brand, but also enhance the emotional connection of users to the brand, so that the brand stands out in the emotional marketing of the New Year.
Conclusion
During the New Year 2025, brands and TikTok Talent will work together to leverage creative content and interactive strategies to not only create festive marketing campaigns, but also increase brand awareness and influence in a short period of time. For POD clothing sellers who are interested in building a brand, by working closely with TikTok talent, the brand can not only increase exposure and sales in the short term, but also establish a deep emotional connection with consumers and enhance the long-term value of the brand.
FAQ (FAQs)
1.Q: How to choose the right TikTok talent to cooperate with?
A: Choosing the right TikTok talent needs to consider whether its fan base, content style is consistent with the brand image, as well as the talent's past cooperation cases and reputation. Generally speaking, the choice of talent should also be based on the brand promotion strategy. If your brand is not well-known, it is a new brand, and you hope to get more extensive exposure and attention. So choosing as many talent as possible is a good policy, but under the same budget, it will obviously lead you to give up or choose less head talent, and tend to the waist and tail talent cooperation, if a mature company wants to enhance the credibility of the brand, it is bound to cooperate with the head, and influential talent, the budget will inevitably increase, in addition, But also look at the applicability of the product, the product can be divided into mass and niche, niche products, for special groups, to pay special attention to the fan groups and relevance of talent, mass products are focused on large categories, high exposure, for traffic exposure is often more programs, simply put, is combined with the characteristics of the product itself and the audience to choose the scope of talent. And according to the purpose of the brand promotion strategy to determine the object of cooperation.
2.Q: What are the main costs of TikTok talent cooperation?
A: Main costs include the cost of talent, content production costs, promotion costs, etc. The specific cost depends on the influence of the master and the content of cooperation, and the master of different fan size will be different when quoting, and the master is in the active industry, the conversion rate of advertising (credibility, appeal), the data after the release of historical promotion content and the continuous effect and other factors may lead to different quotes, so the specific cooperation plan should vary from person to person. Some hope to get a high price, and some hope to share with a certain degree, similarly, when we choose a master, we should also decide whether to cooperate according to the relevance of their products and policies.
3.Q: How to evaluate the effect of TikTok talent cooperation?
A: Data analysis tools can be used to monitor the exposure, interaction rate, conversion rate and other indicators during the activity to comprehensively evaluate the cooperation effect, and these indicators are often related to the policies we have formulated. If you want to improve the exposure, it is necessary to focus on monitoring the exposure, if you want to enhance the credibility of the brand, The interaction rate and conversion rate must be the focus of attention, especially the interaction rate of this piece, of course, the conversion rate is also very important, or very important, because the essence of all product promotion, the purpose is to increase sales, that is, the conversion rate, but in the early stage, we can do some efforts in the amount of exposure and credibility, in order to avoid too pursuit of conversion rate. But neglects the brand building and accumulation.
4. Q: What legal issues should we pay attention to in TikTok talent cooperation?
A: It is necessary to pay attention to copyright issues, image rights issues and advertising compliance and other issues to ensure that the cooperation content is legal and compliant, and the content of the cooperation output must be reviewed, we can give the talent a lot of autonomy, but the content must be reviewed, no matter whether the content is excellent, or whether it is relevant enough to our products, or whether there is potential risk. It is necessary to find out in the audit stage, and put forward suggestions for modification, and this point must be clearly stated in the contract, and avoid violations of the law because the other party does not meet the contract agreement.
5.Q: How to maintain a long-term relationship with TikTok talent?
A: Maintain good communication, regularly evaluate the cooperation effect, timely adjust the cooperation strategy, and provide continuous support and incentive, on the matter, do not have personal emotions, any cooperation is not smooth sailing, and it is impossible to maintain because you are gentle and friendly enough, so we must have a attitude on the matter. When there is a dispute, be sure to fight for your legitimate rights and interests, but if the other party's requirements or some aspects do not affect your core interests, be sure to give enough respect and understanding.
