Recently, Amazon low price store “ Amazon Haul” Launched in the mobile APP, currently in Beta version, covering nine categories of products, users can search through the mobile terminal “ haul” Enter the page, the eye is “ crazy low prices start here” — — Emphasis on “ Low prices” From the current display of products, it is true that most of the products are not more than $10, common products are less than $5, and even a matching “ $25 free shipping ” “ Save 5% on $50 ” “ Save 10% on $75. Such promotional activities have greatly aroused consumer psychology.
It is reported that Amazon launched the low-price store mainly to fend off competition from e-commerce upstarts such as Temu and Shein platforms. These platforms, which attract consumers with low prices, have quickly become popular in the e-commerce market and pose a threat to Amazon. That doesn't seem like a threat to us POD clothing sellers, does it?
On the contrary, in blog“ Full hosting low price attack, independent station explosion how to continue? ” In an article, EZEJ Technology mentioned that with the fully managed model of platforms such as Temu “ Go to sea ” It has caused a great impact on cross-border e-commerce, especially the explosive independent stations operated by these POD clothing sellers, and it is necessary to avoid low-price competition and avoid product homogenization in order to have the chance to survive.
Now even Amazon is on “ Low price ” Shop “ Amazon Haul” So many cross-border e-commerce giants have entered the market and set their sights on these sinking markets, then we want to be in the “ Low price ” Market competition will become quite difficult, so that we POD clothing sellers need to think about a problem, how to avoid a greater impact?
EZEJ Technology believes that although the low price competition is the eternal marketing “ Truth ” But pure low price competition is not “ Truth ” , but “ Bad money drives out good money ” We have to believe that in any market, consumers do not want to buy low price and low quality products, they want to buy, always use more “ Low ” The price to get originally should have been more “ Good ” The product, that is, the current people often refer to the cost performance.
And this view, in mature markets, especially in developed countries such as the United States, the mature market is necessarily more true, just as Amazon can not sink the high-end business market in the United States and developed countries, only in the middle and lower consumer market “ Seek hegemony ” The same, the more purchasing power of consumers, often more attention to shopping quality, experience, services and other content, of course, these in the vast majority of our POD clothing sellers, there is no direct relationship, but through this phenomenon of thinking, extended to the middle and lower consumer market, that is, as early as ten years ago, the domestic e-commerce giant Taobao platform has mentioned “ Small and beautiful ” This strategy still has great reference significance for our current POD clothing sellers, and it is also the predecessor of the boutique station.
With that in mind, let's move on to Amazon's off-price store“ Amazon Haul” The next impact on POD clothing sellers, you can clearly know what you should do, and next, EZEJ technology provides you with several coping strategies.
1, beat but join, actively participate “ Amazon Haul” Investment and various policies, from competitors to collaborators, first enjoy a wave of “ Amazon Haul” The volume of traffic.
As we all know, any cross-border e-commerce platform launched a new platform, or a new strategic direction, in order to attract sellers on the platform to join, there will be certain support, just like Pinduodo launched Temu platform, or major cross-border e-commerce platforms follow up “ Full hosting ” Mode, will be because of the policy orientation, and give support, these support for our POD clothing sellers, the implementation of the actual is the flow, and the flow is sales, as long as the selection, some in line with the “ Policy ” At the same time, there are certain profit products, join them, may not be unable to “ Amazon Haul” To eat more traffic, so as to sell for profit, small profits and quick sales may not be worse than the normal profit before.
2, actively develop differentiated boutique goods, combined with the advantages of low inventory or even zero inventory of POD clothing, aiming at the personalized demand market, more independent stations or online stores, operate boutique stores.
From explosive stores to boutiques, to brands, and then high-end brands, this business path of continuous promotion has always been clearly placed in the eyes of all cross-border e-commerce sellers on the road, each stage, there are different difficulties and priorities, but the same has always been, make their products different from others' products, that is, differentiation, and to “ Good ” Differentiation is the power source of all evolution, as a POD clothing seller, we must do a good job of differentiation, have a deep enough understanding of their target groups, provide more possibilities, and then find the advantages that others can not imitate, or through time precipitation to create their own moat, in order to stand in the wave cloud mysterious cross-border e-commerce market. Swim upstream.
3, the price of future goods, more aimed at the middle price range of 20-40 US dollars, as far as possible to achieve quality competition at this price, to create a higher cost performance of medium-price products.
Differentiation, quality, not only reflected in the commodity above, but also reflected in the price, Amazon low price store “ Amazon Haul” For now, the goods are concentrated in the low price range below $20, so we will look up “ High ” Some will raise the price to a medium price range of more than $20, and this price can obviously allow us to have greater room for improvement in design, quality and materials, so that we are different from those similar products priced under $20. Here is a small tip to share, the low-price products sold well by competitors are used to make publicity comparison, as long as it is not too obvious. It is bound to get a part of the low-price consumers with higher quality demand to return, at the same time, it can also better attract the price of this price “ Medium ” Consumers in the price range.
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Amazon Discount store “ Amazon Haul” The attack will only make the low-price market more and more intense, EZEJ technology suggests that the small partners struggling in the low-price market, if there is not enough advantage, or try to break through to the high-end direction, find alternative products, create one boutique product after another, at the same time, do their own business, planning, is our POD clothing seller's response, I hope this article will give you more understanding of cross-border e-commerce and POD industry, so that all of us can work together, everyone has “ Great expectations ” .
