Introduction: Master the long tail keywords, unlock the new height of Amazon sales
In the competitive Amazon market, how to make your POD clothing product stand out? The answer may lie in long-tail keywords. Long tail keywords can not only help you more accurately locate the target customer, but also improve the search ranking and conversion rate of the product, from small to large, slowly accumulate sales, so as to enhance the ranking and weight of the entire link, is a relatively lower cost promotion, very suitable for our POD clothing sellers, next, This paper will deeply discuss the importance of long-tail keywords, their relationship with core keywords and how to effectively mine and use these keywords.
Long tail keywords: gold mine of niche market
In the field of digital marketing, long-tail keywords are those that have low search volume but high conversion potential. They usually consist of three or more words, reflecting the more specific needs of the user. Compared with broad core keywords, long-tail keywords have less competition and are more likely to obtain higher rankings. By precisely targeting these keywords, sellers can attract potential buyers who are genuinely interested in the product, thereby increasing sales.
How to dig Amazon long tail keywords?
1. Understand the target market and population through long tail keywords
First of all, get to know your target market and potential customers. This includes their interests, needs, buying habits, etc. Gathering information through social media, forums, Q&A platforms, etc., can help you spot potential long-tail keywords.
2. Use keyword tools to dig long tail keywords
We can find the right long tail keywords by the following methods:
- Amazon search box: Enter a broad term in the Amazon front desk search box, and some long-tail words will automatically match. You can repeat this process over and over again to get more keywords.
- Brand analysis tool: Amazon brand analysis function (Amazon Search Term) can enter the broad term of the product, see its long-tail term search results and ranking trends. But this feature is open to sellers of Brand Filing 2.0.
- Third party long tail word mining tools: There are many tools for mining long tail keywords on the market, and the operation method is much the same. The seller only needs to confirm the short end word of the product and directly use the tool to search. These tools often provide high-frequency words that sellers can use to arrange and combine long-tail keywords.
- Advertising report: View automatic ads, manual ads “ customer search keyword” These keywords are usually based on real buyers' purchase behavior and have a high correlation.
-Customer Review: Use the crawler software to climb down the user's comments and put them into the word frequency analysis software, and many long-tail keywords can also be obtained.
In addition to Amazon, we can also check Google, or social media keyword tools, to see if it overlaps with the keywords found on the Amazon platform? At the same time, you can also use some long-tail keywords that are obviously in line with consumer search habits, but are not valued by competitors, to test whether there is a corresponding search and heat on Amazon, so as to obtain more traffic and the accumulation of long-tail keywords.
3. Analyze competitors
Watch your competitors' store pages, especially the keywords and descriptions they use. This can not only help you find new long-tail keywords, but also understand which keywords have been widely used in the market, in the new period should be widely explored, pay attention to the competition of small long-tail keywords, avoid direct competition, from small to large, and constantly optimize.
4. Determine the correlation of long-tail keywords
According to the long tail keywords excavated, determine which products are most suitable for these keywords, be sure to maintain a strong correlation in the early stage, and ensure that your product list title, description and pictures are closely related to these keywords to improve the search match.
5. Optimize product details page and advertising
Arrange long-tail keywords in the product details page to ensure that they naturally fit into the title, description, and bullet points. At the same time, use these keywords when serving Amazon ads to attract more clicks and conversions.
6. Continuous monitoring and optimization
Periodically check the performance of keywords and adjust strategies according to the data. Use the reporting tools provided by Amazon to track the search ranking and conversion rate of keywords, and constantly optimize your keyword combination. At the same time, you can find the needs of consumers more accurately, and better optimize products and Listing.
Relationship between long tail keywords and core keywords
There is a close relationship between long-tail keywords and core keywords. Core keywords are generally broad, high-search terms, while long-tail keywords are more specific, low-search phrases. By accumulating long-tail keywords, the weight of core keywords can be gradually increased. This is because long-tail keywords can bring more traffic and conversions, thereby improving the visibility and ranking of the overall store.
The benefits of pushing long tail keywords
1. Reduce competition: long-tail keywords have lower competition and are easier to obtain higher rankings.
2. Improve the conversion rate: Long tail keywords reflect the more specific needs of users, so the conversion rate is higher.
3. Precise positioning: can be more accurately positioned to the target customer group through long tail keywords.
4. Increase traffic: Although the search volume of a single long-tail keyword is low, the cumulative effect of multiple long-tail keywords can bring considerable traffic.
5. Enhance brand awareness: Through long tail keywords, you can attract more potential customers, and then enhance brand awareness.
Conclusion
Long tail keywords are important resources that can not be ignored by Amazon POD clothing sellers. Through in-depth mining and rational use of long-tail keywords, not only can improve the search ranking and conversion rate of products, but also gradually improve the weight of core keywords. This is very important content for POD clothing sellers who want to get natural traffic, and hopefully the methods and steps provided in this article will help you achieve better results on Amazon Marketplace.
FAQ
1. What are long tail keywords?
- Long tail keywords refer to those phrases with low search volume but high conversion potential, usually composed of three or more words, the more specific long tail keywords, the match is the most real demand of consumers at present, but this demand is not immutable, especially in the clothing industry, many consumers want clothing actually standard is not obvious, So often need to search many times, to get the results they want, at the same time, in addition to the long tail keywords, consumers often also like to find other goods in the product page, looking for the product they want, so in the clothing category promotion, in addition to the long tail keywords, should also do more promotion budget in the product page to get more exposure and sales.
2. What is the difference between long tail keywords and core keywords?
- Core keywords are broad, high-search words, while long-tail keywords are more specific, low-search phrases, long-tail keywords often contain more specific ideas and requirements of consumers, such as consumers who want to buy dresses, when she searches, she may have long sleeves, autumn and winter, elegance, charm, lace, velvet and other related words, different combinations. To express her current specific needs for the dress product.
3. What are the benefits of pushing long tail keywords?
- Push long-tail keywords can reduce competition, improve conversion rate, accurately target customers, increase traffic and enhance brand awareness, a single long-tail keyword or a small number of long-tail keywords may bring smaller exposure, so for accurate long-tail keywords, should be widely matched to get more traffic exposure, in order to increase clicks and sales. Although this will make the conversion rate lower, compared with the competition of core words, the competition of long-tail keywords is smaller, and it is easier to get a good ranking, so as to get orders.
4. How to dig long tail keywords?
Long-tail keywords can be mined by understanding the target market and population, using keyword tools, analyzing competitors, identifying relevant products, optimizing product details pages and ads, and continuous monitoring and optimization.
5. Will the accumulation of long-tail keywords enhance the weight of core keywords?
- Yes, by accumulating a large number of high-quality and effective long-tail keywords, the weight of core keywords can be gradually improved, because the traffic and conversion brought by long-tail keywords will improve the visibility and ranking of the overall store, and with the increase of order volume, the overall weight and conversion of links will be improved.
